"AI Didn’t Break Sales. We Did"

Everyone’s saying AI makes sales better.

Faster prospecting. Better personalization. Magical outreach at scale.

And yeah, the tools are smarter. But here’s the punchline:

So is everyone else’s.

Your prospects aren’t getting one clever cold email a week. They’re getting 10-20 day. All "personalized. "All skimmable. All written like ChatGPT just took a sales course on Udemy.

And you know what they’re doing?

Deleting. All. Of. It.

Because in tech sales, timing, trust, and real talk still matter.AI didn’t make outreach better it made it louder. And your buyers? They put up noise-canceling filters.

Cold Outreach Is Dead. (Or at least on life support.)

Yeah, we still use outbound. But it’s not our religion anymore. Not even close.

The Virtual Meetings‑and‑pray era of COVID sales is over. Nobody’s closing opportunities off one virtual meeting and your seventh email that ends with “bumping this up in case you missed it.”

What's Working and will always work:

We’re seeing real revenue come from:

Warm intros (yes, human ones)

Referrals from real, satisfied customers

Content grounded in your prospect’s world think (10k's and earnings calls)

Face-to-face conversations (The thing we used to do before Snap Chat, Instagram and Slack ruined social skills)

Slow? Maybe. Effective? Absolutely.

Relationship-based GTM doesn’t start fast but it snowballs. And when it does, it doesn’t ghost you. It shows up. It buys. It expands.

Founders, CRO's and GTM leaders:

What’s working for you right now?