top of page
Search

The AI Door Is Closing - Are You In?

  • Writer: RevOps & Sales Futurist
    RevOps & Sales Futurist
  • Aug 22, 2025
  • 3 min read
ree

Let’s get this out of the way: AI is not a crockpot. You can’t just “set it and forget it” and expect

Michelin-star revenue results. Yet somehow, entire revenue orgs are treating AI like it’s a slow cooker—dump in a few prompts, hire an agency to “own AI strategy,” and then sit back waiting for pipeline stew. Spoiler: that stew is going to taste like Q3 layoffs.

Recent LinkedIn polling shows only 2% of companies successfully implementing AI SDRs. Why? Because most took the lazy, hands-off route. They thought AI was a babysitter. It’s not a toddler with scissors. You must be actively involved, or you’re going to lose more than your forecast.

 

The 3 Things Lazy Leaders Forget

Weekly refinement & optimization cycles Yes, weekly. If that sounds exhausting, good news you’ll have plenty of free time when your board replaces you.

Continuous training & feedback loops Think of AI like a gym membership. Stop training it, and it gets flabby. Nobody wants a flabby pipeline.

Knowing what your AI can’t do Hint: It can’t charm a CFO at the golf course. That’s still on you.

 

The Challenger Sale Meets AI

Remember the Challenger profile the seller who teaches, tailors, and takes control? Here’s the scary part: AI is already doing “teach” and “tailor” better than 90% of humans. So where does that leave sellers?

With the hard stuff:

  • Building trust (yes, people still buy from people)

  • Complex problem solving

  • Strategic influence that an algorithm can’t fake (yet)

AI raises the bar. The reps who survive will be the ones who bring empathy + insight + orchestration to the table, not the ones copy-pasting pitch decks from 2018.

 

The CRO Evolution: From People Person → Systems Architect

CROs who live for “rah-rah” pep talks but glaze over when someone says “workflow orchestration” are in trouble. The modern CRO needs to be:

  • A coach and a systems thinker

  • Fluent in process optimization and human motivation

  • Someone who evaluates AI tools as carefully as they evaluate new hires

The CRO of the future isn’t just a “people person.” They’re the quarterback calling plays across people, processes, and platforms.

 

The Competitive Advantage Window (Closing Fast)

Companies that going AI-native now will create advantages that compound faster than interest rates. But the window is shrinking.

By 2026, sales teams that are still “experimenting” with AI will be going head-to-head with competitors who:

  • Spend less per deal closed

  • Invest more in marketing and product

  • Deliver better customer experiences on scale

And once that flywheel starts spinning, there’s no catching up.

 

Top 3 AI Implementation Mistakes (Don’t Be That Guy)

Mistake #1: The Lazy Agency Approach “Let’s just hire an agency to run AI while we do sales the old way.” Translation: “We’d like to pay someone to fail for us.”

Mistake #2: Poor Customer Journey Orchestration Bad AI doesn’t just waste time—it actively destroys pipeline. Nothing tanks deals faster than a bot spamming irrelevant follow-ups like it’s stuck in 2009.

Mistake #3: Set It & Forget It AI isn’t a Ronco Rotisserie. If you’re not iterating weekly, you’re just automating mediocrity.

 

Bottom Line for CROs

This isn’t about “whether” AI will transform sales. It already has. The real question:

Are you going to lead the transformation or get replaced by someone who will?

The CRO bifurcation has already started. One path leads to exponential impact. The other leads to irrelevance. Choose wisely.


Don’t get lazy with AI. Get strategic. Let us show how TalentSync-AI is helping SaaS companies go AI-native without burning pipeline!

 

 
 
 

Comments


bottom of page